Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Here are some of the main elements of the regulation:

  • Fines of up to €20m or 4% annual turnover for breaking the rules
  • Consent – businesses must get user’s’ explicit consent to use their data
  • Retention period – information must be deleted after such time as was initially agreed with the client
  • Right to be forgotten – if no legitimate grounds for retaining it, info on an individual must be deleted if requested